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A new survey conducted by Greenwich Associates and sponsored by BNP Paribas Asset Management confirms the strength of the shift to thematic investing. Both institutional and wholesale investors expect a thematic focus in their investments to improve the long-term performance.  

The major shift towards thematic investing continues unabated. Data from Morningstar shows that over the three years to March 2021, assets under management for thematic funds have more than tripled to USD 595 billion. This accounted for 2.1% of all assets invested in equity funds globally, up from 0.6% 10 years ago. Europe is the largest market, with 51% of global assets.

The survey shows both wholesale and institutional investors are keenly interested in thematic funds, with nine out of 10 investors expecting thematic investing to benefit long-term performance, while three quarters are using thematic funds to access strategies with a focus on sustainable investing. 

In terms of asset classes, wholesale appetite centres primarily on equity thematic investing strategies followed by fixed income strategies. Institutional investors invest also mainly through equities, followed by private markets, the survey found.

A preference for ‘sustainability’ and ‘disruption’

Investors’ preferred themes for thematic investing, which transcends geographies and business sectors, were:  

BNP Paribas Asset Management believes its offering is aligned with these investor preferences. Our recent white paper on mega trends for the 21st century identified a number of mega trends that are set to shape our world as it emerges from the pandemic. We believe these create opportunities to capitalise on change and disruption.

The paper sets out our expectations and lists the main trends that investors should consider which includes these selected themes: 

We believe thematic investing requires a targeted approach away from broad-brush strategies and with attention centred on business cases, in-depth knowledge of the underlying assets and active engagement.

We apply active management where the investible universe is broad enough to create alpha through stock selection. For narrower investment themes, passive investment strategies can be preferable combined with active engagement with portfolio companies.

We also recognise the appeal of an innovative ‘mix-and-match’ approach combining a series of themes to create a custom mandate.

Factors driving demand

The growth of thematic investing looks set to accelerate, driven by upcoming regulatory change, including the integration of ESG preferences in investor choices under MiFID II as well as demand from institutional investors. Here are some highlights from the survey: 

Investors increasingly want investments to have a positive impact on the world. Indeed, sustainability and an ESG focus are part of a broader trend in the asset management industry. This is being fanned by a supportive regulatory and public policy backdrop that includes initiatives such as 

Source: Greenwich Associates, BNP Paribas Asset Management

For more on trends, thematics and sustainable investing, go to our Investors’ Corner blog.